Executive View · Webinar Program

The webinar program is a compounding asset.

Contacts who attend more webinars close at dramatically higher rates, yet last-touch attribution under-credits the program by 29%. The numbers below tell the full story.

The webinar program has closed 28 deals worth $9,187 in monthly revenue. Contacts who attend more webinars are significantly more likely to close. Those who attend three or more webinars close at nearly three times the rate of first-time attendees. The biggest opportunity is fixing attribution: 29% of verified webinar deals are not properly tagged in Salesforce, meaning the program's true impact is likely larger than recorded.

$9,187
Monthly Recurring Revenue
From 28 verified webinar-influenced deals
28
Won Deals
Closed and won. Verified webinar attribution.
29%
Attribution Gap
Verified deals not tagged in Salesforce
3×
Close Rate Lift
Attending 3 or more webinars vs 1 webinar

Program Funnel

3,489
Registrations
1,103
Attendees
153
Demonstrations
28
Won Deals
↓ 31.61% showed up
↓ 13.87% booked a demo
↓ 18.30% closed
⏳
16 open deals in the pipeline($5,641/month)